The Apple Way

The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own.

• Make the customer and the product king.
• Balance manufacturing with delivery logistics.
• Motivate and inspire people outside the company to do your marketing and public relations.
• Invent new distribution channels.
• Decide on your company image and stick to your guns.
• Leapfrog the competition.
• Learn from both successes and missteps

Jeffrey L. Cruikshank is a cofounder of Kohn-Cruikshank, Inc., and author or co-author of several books, including The Real Estate Game and The Intellectual Venture Capitalist.

Grover Gardner has narrated over 400 audiobooks, and was named a Golden Voice by AudioFile magazine.